World TWS Market to Develop 33 P.c in 2021, Apple to Lead: Counterpoint

Global TWS Earbuds Market to Grow 33 Percent YoY in 2021, Apple to Remain Leader: Counterpoint

World really wi-fi (TWS) earbuds market will develop 33 p.c year-on-year in 2021 and attain 310 million models, in line with market analysis agency Counterpoint. The agency stated that the proportion of gross sales of the low- to mid-end fashions has elevated quicker than anticipated as a result of financial downturn and associated uncertainties. That development has additionally influenced the market efficiency of high-end manufacturers. Nonetheless, firms together with Apple, Xiaomi, and Samsung led the market in 2020, and are anticipated to retain their management positions this yr. The pattern of working and learning from dwelling owing to the COVID-19 pandemic can be more likely to play an important function within the phase’s development in 2021.

Counterpoint in its World Hearables (TWS) Market Forecast, 2021-2023 report, has predicted a substantial development within the world TWS earbuds market in 2021. Apple will keep its management by promoting round 84 million models of its AirPods, although it’s going to lose its share by 4 p.c from 2020, in line with the report. And Xiaomi and Samsung are forecast to retain their 9 and 7 p.c market share, respectively.

The market of TWS earbuds will make aggressive strikes within the fourth quarter of 2021 across the time when Apple and different manufacturers are anticipated to launch their new merchandise, the report stated.

“Most anticipated is a brand new launch from Apple, its first in two years. We anticipate it to be one of many largest drivers of TWS market development from This autumn 2021 to the following yr,” stated Liz Lee, a senior analysis analyst at Counterpoint.

Apple is predicted to proceed its management within the TWS earbuds market globally in 2021
Picture Credit score: Counterpoint


Though Apple is predicted to proceed its management, the analysis agency predicts that there will likely be excessive development of the low- to mid-end phase, which can proceed by way of the yr. The pattern will, nonetheless, steadily shift to the mid- to high-price phase sooner or later, Lee stated.

“Most premium manufacturers will add superior options and varied features to their new fashions and create excessive worth addition in the long run. In the meantime, low- to mid-priced manufacturers will additional improve worth competitiveness to compete for market share,” she added.

In 2020, Counterpoint famous that the market of TWS earbuds grew 78 p.c year-on-year and barely exceeded the preliminary annual estimate for the yr to achieve 233 million models. Nonetheless, low- and mid-price phase merchandise have been stated to be the expansion drivers in 2020.

We dive into all issues Apple — iPad Professional, iMac, Apple TV 4K, and AirTag — this week on Orbital, the Devices 360 podcast. Orbital is out there on Apple Podcasts, Google Podcasts, Spotify, and wherever you get your podcasts.

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