Twitter Inc mentioned Tuesday it had purchased information expertise firm Scroll, which it’s going to use as a part of an upcoming subscription providing.
Twitter has been working to supply new forms of content material on its social media web site, together with audio and long-form content material, after beforehand buying publication platform Revue.
Scroll permits customers to subscribe and skim information articles from publishers together with Insider, BuzzFeed and USA At the moment with out advertisements. The corporate says publishers who work with Scroll earn more cash than they might by promoting promoting.
The deal will assist Twitter construct a subscription function, comparable to letting customers entry premium options from information retailers or a author’s Revue publication, Twitter added.
Monetary phrases of the deal weren’t disclosed.