Twitter to open first Africa workplace to faucet fast-growing market – Newest Information

Twitter to open first Africa office to tap fast-growing market - Latest News

Twitter Inc will open its first African workplace in Ghana, it mentioned on Monday, because the social media firm seeks to make inroads in a few of the world’s fastest-growing markets.

Africa is under-tapped terrain for expertise companies, with web use per inhabitants at round 39% towards a world common of 59% based on internet analytics agency StatCounter, however that quantity grows yearly because of increasing cellular broadband networks and reasonably priced telephones.

“We should be extra immersed within the wealthy and vibrant communities that drive the conversations happening on daily basis throughout the African continent,” Twitter mentioned in a press release.

Twitter trails its largest rival, Fb Inc, which opened its first African workplace in Johannesburg in 2015 and plans to open a second in Lagos this yr. The agency struck a take care of African telecom majors in 2020 to construct one of many world’s largest subsea cable networks.

Almost 59% of African web customers had Fb accounts as of March 2021, StatCounter figures present, in contrast with 11.75% who’ve Twitter.

Twitter’s transfer was welcomed in Ghana, which has emerged as a hub for African startups alongside the continent’s expertise frontrunners, South Africa and Nigeria.

“That is the beginning of a good looking partnership between Twitter and Ghana,” Ghana’s President Nana Akufo-Addo tweeted on Monday, saying its presence was essential for the event of Ghana’s tech sector.

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