Right here’s how Apple might have made it troublesome for iPhone customers to change to Android – Newest Information

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Here’s how Apple may have made it difficult for iPhone users to switch to Android - Latest News


The ratio of individuals transferring from Android telephones to iPhones is larger than smartphone customers dumping their iPhones. One of many causes for this is because of Apple’s closed ecosystem. However there’s something specifically which will have made it troublesome for iPhone customers to change to Android — iMessage. Apple had reportedly deliberate to launch iMessage for Android again in 2013 however there’s a brand new revelation — the corporate deliberately by no means launched iMessage for Android and has no plans to take action both.

As of court docket paperwork from the authorized battle between Epic Video games and Apple, staff and high-ranking officers at Apple felt that “transferring iMessage to Android will harm us greater than assist us, this e-mail illustrates why.”

Epic Video games in court docket argued that Apple locked the favored iMessage app to iOS solely and made it troublesome for iPhone customers to shift to Android. “The #1 most troublesome [reason] to go away the Apple universe app is iMessage … iMessage quantities to critical lock-in,” stated a former worker at Apple in en e-mail from 2016 as per the court docket filings.

“Apple has acknowledged the facility that iMessage has to draw and preserve customers inside its ecosystem,” as per the court docket filings by Epic Video games.

The court docket submitting claimed, “As early as 2013, Apple determined to not develop a model of iMessage for the Android OS. Mr. Cue (Eddy Cue, senior vice chairman of Web Software program and Providers at Apple) testified that Apple “may have made a model on Android that labored with iOS” such that there would “have been cross-compatibility with the iOS platform in order that customers of each platforms would have been in a position to trade messages with each other seamlessly. Nonetheless, Craig Federighi, Apple’s Senior Vice President of Software program Engineering and the manager accountable for iOS, feared that “iMessage on Android would merely serve to take away [an] impediment to iPhone households giving their youngsters Android telephones.”

Epic Video games additional claimed that iPhone customers have come to depend on the power to iMessage one another on iOS gadgets.

“If an iPhone person makes an attempt to ship a textual content message to the person of a non-Apple system (comparable to an Android telephone), iMessage transmits the message as a normal mobile textual content (referred to as an SMS), which means each customers are disadvantaged of the options uniquely related to iMessage,” it added.

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