Most well-liked Lodge Group launches Past Inexperienced to travellers

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Preferred Hotel Group launches Beyond Green to travellers


Past Inexperienced has formally launched as a curated information for travellers looking for a extra purposeful strategy to discover the world.

That includes a worldwide portfolio of 27 accommodations, resorts and lodges that exemplify sustainability in motion, the brand new model has been unveiled as a part of Most well-liked Lodge Group.

The model invitations journey advisors to find and plan adventures for his or her shoppers that align with sustainable journey values and aspirations by a wide range of intuitive platforms, instruments and experiences.

These embrace a brand new frequent GDS chain code – LE; a devoted model web site; storytelling through its @StayBeyondGreen social media accounts; and unique advantages by I Favor Lodge Rewards.

“Immediately’s travellers are craving connectedness and renewal, and with this comes a brand new and profound sense of duty for taking good care of private and planetary well being and well-being,” mentioned Lindsey Ueberroth, chief government of Past Inexperienced and its guardian firm, Most well-liked Lodge Group.

“The journey advisor group has all the time given their shoppers infinite causes to proceed to Consider in Journey, extra so than ever up to now yr.

“As we look ahead to new alternatives and prospects, advisors will play a essential position in serving to travellers reside out their wanderlust daydreams in a means that prioritises holistic sustainability practices.”

As a part of this launch, Past Inexperienced has launched one frequent GDS chain code for its new model – LE – standing for Love Earth.

Linked underneath Most well-liked Lodge Group’s grasp GDS chain code, PV, this new chain code offers entry to all member properties represented throughout the Past Inexperienced portfolio.

Moreover, to make sure journey advisors are knowledgeable on each side of Past Inexperienced’s international portfolio, the model’s gross sales workforce, which additionally oversees relationships underneath Most well-liked Motels & Resorts, will host a sequence of initiatives in key markets internationally together with coaching seminars for advisors desirous to be taught extra about sustainable tourism and tips on how to promote these distinctive properties.

These occasions might be orchestrated all year long, holding Past Inexperienced’s priceless advisor group knowledgeable, impressed and engaged always.

Extra Info

The buyer launch of Past Inexperienced follows an trade roll-out late final yr.

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