Lockdown conjures up mother to show entrepreneur by making gluten-free, 100% vegetarian ice cream

prerna puri

Across the starting of the pandemic-induced lockdown within the nation final yr, when many people have been cautious of ordering in meals, 41-year-old Prerna Puri from Gurugram was additionally skeptical about shopping for ice cream for her youngster from outdoors. Whereas many meals fanatics got here up with traits because of their culinary experiments, Puri additionally determined to whip up home made ice cream on her personal. What she lastly got here up with was a dessert that was gluten-free with no milk and made fully with pure components.

Prerna’s handcrafted ice cream, which started as a house experiment, has since then discovered sufficient consumers throughout the Delhi-NCR area. The all-natural, 100 per cent vegetarian ice cream additionally is available in a particular vibrant freezer and microwave-safe tub created from reusable, food-grade plastic. In an electronic mail interplay, the mompreneur spoke to indianexpress.com about her enterprise.


How did you give you the thought of constructing this ice cream?

The yr 2020 was filled with uncertainty and a nationwide lockdown amid a world pandemic, however it’s this adversity that managed to show into the most effective alternative for me. In the course of the pandemic, I used to be very involved to purchase ice cream for my youngster from native distributors. Therefore, I made a decision to make ice cream alone. I needed to provide scrumptious ice cream to my youngster, so I underwent rigorous analysis on varied ice cream recipes and realised that stabilizers, emulsifiers, synthetic flavours and hues have been generally used within the preparation of all ice lotions which weren’t good for well being. In consequence, I started getting ready ice lotions in my dwelling kitchen with pure, all-natural and premium components with out utilizing any type of synthetic components and served it to my youngster and household initially, and subsequently to associates and kinfolk, who beloved it. All of them received collectively and compelled me into promoting by word-of-mouth. I used to be so impressed by the overwhelmingly optimistic suggestions that I made a decision to take it a bit of extra professionally and get it out to extra folks and thus began my journey as a mompreneur.

When did you begin the enterprise?

I began my enterprise in Could 2020 through the lockdown. Being an alumnus of the Nationwide Institute of Trend Know-how, design and style was my life and profession. In actual fact, I used to be an inside designing guide until earlier than the nationwide lockdown was carried out. Being from a style background, I at all times thought that I’d do one thing associated and by no means anticipated to begin a enterprise that isn’t associated to designing. However as they are saying, life’s filled with surprises and also you by no means know the place it takes you. Now I’ve my very own ice cream model, which is India’s first licensed gluten-free dairy ice cream.

What sort of components do you employ?

Prerna’s handcrafted ice cream is now India’s first licensed gluten-free dairy ice cream model. Handcrafted ice lotions or artisanal ice lotions are actually made by hand, in small batches and are usually not mass-produced by machines. Our ice lotions are made with low-fat cream (no milk or water in any respect) and have completely no stabilizers, emulsifiers, preservatives, synthetic flavours, synthetic colors, thickeners or another synthetic components added to them. Our ice lotions are all-natural and 100 per cent vegetarian. Devoid any synthetic components, it’s a revolutionary method of constructing pure ice lotions. We presently have flavours like pure chocolate, pure chocolate with almonds, pure vanilla with assorted nuts & black raisins, pure almond marzipan, pure coconut, and pure espresso. Pure mango and pure litchi are our seasonal flavours. We’re additionally within the means of launching a complete line of fruit sorbets.

Was the manufacturing course of tough amid pandemic restrictions? How did you handle all of it?

The journey was not a simple one. It was tough to get the components attributable to lockdown restrictions. I used to be ordering issues on-line; it took them ages to reach. Within the preliminary days, I made the ice cream by hand greater than another gear. Once I went to the market after the lockdown was lifted, I couldn’t actually discover gear to make ice cream the way in which I did, since most of those machines catered to the standard business practices. We received some blenders to match the rising demand. However even now, my ice lotions stay handcrafted as I exploit much less gear for his or her preparation.

What’s the price of the ice lotions?

We’ve 3 sizes:

(a) 75ml – Rs 95
(b) 250ml tub – Rs 350
(c) 500ml tub – Rs 650

What sort of response have you ever been getting?

When my household and associates gave me optimistic suggestions, I gained extra confidence. Lastly, in June 2020, I made a decision to take it up professionally and approached Fashionable Bazaar, a retail premium chain in Delhi, to promote my ice cream. The response has been super and overwhelming! We now retail our ice lotions via premium grocery shops like Fashionable Bazaar, The Goodness shops, Earth Natural Retailer, In and Out, and lots of extra in Delhi-NCR and all Nature’s Basket shops, Society Shops and Benzer Meals shops throughout Mumbai and Pune. We additionally do direct deliveries within the Delhi-NCR area. Our first flagship retailer is developing shortly in Mumbai. We’re additionally seeking to increase our model’s presence throughout India by signing tie-ups with franchises as I really feel franchise enterprise is one the most effective advertising choices for mompreneurs and different unbiased entrepreneurs to increase the enterprise into a bigger organisation.

At dwelling, how strictly do you observe wholesome consuming guidelines?

I’m very specific about giving my household freshly made homecooked meals. Contemporary being the key phrase, I like to make use of seasonal veggies and fruits. I’ve inspired the behavior of not consuming packaged juices or aerated drinks.

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