Apple AirPods anticipated to dominate the market in 2021, claims report

Apple AirPods expected to dominate the market in 2021, claims report

The worldwide TWS (True Wi-fi Stereo Headset) market is predicted to witness a file development this 12 months, in response to the newest report by Counterpoint Analysis.

The report claims that the market is predicted to develop 33% YoY this 12 months, hitting 310 million models in shipments.

It additionally urged that the demand for high-end TWS shouldn’t be anticipated to blow up till the tip of Q3 2021. It’s because Covid-19 is unlikely to ease in a short while “regardless of the unfold of vaccination.”

Because of this, the report claims that high manufacturers akin to Apple are more likely to launch next-generation merchandise and make aggressive strikes from This autumn onwards this 12 months.

With regards to the low- and mid-end section, these have been reportedly doing effectively as their gross sales have elevated quicker than anticipated because of the financial downturn and associated uncertainties. “The phenomenon has certainly affected high-end manufacturers’ performances and the general blended ASP (common promoting value) of the market” added the report.

When it comes to manufacturers efficiency, the report claims that Apple continued to dominate however its share declined steadily by the 12 months and fell beneath one-third of the TWS market. “This 12 months, it can stay a frontrunner promoting round 84 million models, however nonetheless lose share by 4%” counsel the report.”

“Most anticipated is a brand new launch from Apple, its first in two years. We count on it to be one of many largest drivers of TWS market development from This autumn 2021 to the following 12 months. Apple will keep sturdy market management based mostly on its loyal buyer base, though its share will inevitably fall with the intensifying competitors,” mentioned Senior Analysis Analyst Liz Lee


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